PokerStars became an official partner of Formula 1
The top poker rooms actively market poker to introduce the game as a sport, as well as to attract the fans of other gambling types.
It's not surprising that PokerStars is among these poker rooms. Until recently, it occupied a leading position in the world in terms of traffic, until it was dislodged from the first place by GGPoker.
Nevertheless, the poker room continues to work on attracting as many players as possible and promoting its brand to the world famous sports events.
Thus, PokerStars entered into an agreement with Formula 1. The poker room’s parent company Flutter Entertainment has signed a contract with the British company Interregional Sports Group, which works in the field of sports media.
Under the contract, the PokerStars brand will be prominently displayed during the broadcast of Formula 1 races, and its virtual advertisements will be depicted on racing tracks.
The contract has been signed until 2023, so PokerStars sports betting segment will be the official sponsor of Formula 1 for the next 2 years.