PokerStars to Merge Multiple Site Domains in Cost-Efficiency Initiative

PokerStars cutting costs initiative

As it became known, PokerStars continues the process of internal optimization. And the next step is the announcement of the closure of the PokerStars.eu site. This domain was opened in 2012 after the poker room received a Maltese license. However, the landscape of online poker in Europe has undergone substantial changes since the site's inception. Numerous countries across the continent have introduced legal frameworks for online poker, leading to the creation of dedicated national PokerStars domains tailored to each region. This shift towards localized platforms has gradually diminished the necessity of a single site.As for European players from countries without national domains, they will be transferred to the global global domain pokerstars.com.

Such optimization will allow PokerStars to significantly reduce the costs of maintaining a network of sites. In order to increase income, the poker room decided to double the All-in Cash Out commission. Now it will be up to 2%.

Also in Discord, the representative of the poker room announced another global update of the loyalty system, which is scheduled for January 22, 2024. But how exactly Stars Rewards will be changed is not yet known.

For a long time, PokerStars was the undoubted leader in online traffic all over the world, but starting in the summer of 2021, GG Network could increasingly be seen in the first positions. Therefore, Red Spade room is now doing everything possible to regain its status.

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